Morocco 2025-2030: Opportunities, Challenges, and Strategies for Successful Establishment

As many companies seek to enter new markets, Morocco stands out as a strategic destination. With its political stability, advantageous geographical position, and a strong commitment to encouraging private sector development, the Kingdom is positioning itself as a competitive platform for international investors. During a webinar organized by Globallians, Saad Hamoumi, founder of Harvard Consulting and country expert for Morocco, shared an in-depth analysis of the country’s economic and strategic dynamics. Here are the key points to remember for any company considering setting up in Morocco.

An environment conducive to investment

Morocco enjoys a stable political environment and an open economy, making it a reassuring destination for foreign investors. Freedom of enterprise is enshrined in the Constitution, and the reforms undertaken in recent years have enhanced the country’s attractiveness. The economic outlook is encouraging, with growth expected to reach 4.1% in 2025 and inflation kept under control at around 1%. This favorable context is complemented by a political commitment to supporting the development of the private sector.

Morocco’s geographical location is a major asset: located just 14 km from Spain, the country is at the crossroads of trade routes between Europe, Africa, and the Middle East. This location, combined with free trade agreements signed with the European Union, the United States, and the United Arab Emirates, gives Morocco a role as a regional hub for exports. The future African Continental Free Trade Area (AfCFTA) will strengthen this position.

In terms of infrastructure, Morocco has made strategic choices: a motorway network, 16 international airports (including a hub in Casablanca), the Tangier-Casablanca high-speed rail line, and above all the Port of Tangier Med, ranked among the largest in the Mediterranean. The latter is a powerful logistical lever, connected to a free zone and the Tangier Automotive City industrial ecosystem.

Promising economic sectors for the Moroccan economy

Morocco’s economic fabric is diverse and dynamic. Agribusiness and textiles remain well-structured traditional sectors. The textile industry, in particular, operates 80% for the European market and enjoys strong competitiveness. The automotive and aeronautics sectors are distinguished by the presence of major manufacturers such as Renault in Tangier and PSA in Kenitra, as well as by recognized expertise in assembly and subcontracting.

The healthcare and pharmaceutical sector is undergoing rapid change. The opening up of clinics to the private sector and the widespread introduction of compulsory health insurance are creating a favorable environment for investment. The COVID-19 crisis has also highlighted the importance of local drug production, which is now a national priority.

Renewable energies are another pillar of Morocco’s development. With no oil resources, the country turned early on to solar, wind, biogas, and green hydrogen. The stated goal is to achieve 52% of the energy mix from renewable sources by 2030.

The challenges facing the Moroccan economy

Despite this positive outlook, certain challenges remain. The first concerns climate vulnerability: as an agricultural country, Morocco is particularly exposed to drought. In response, massive investments are being made in seawater desalination, with eleven plants already under construction or in operation.

Employment and training are also major challenges. With a young population (54% are under 34), the country must step up its efforts in education, particularly in rural areas. This opens the door to strategic partnerships for professional training and education operators.

The advanced regionalization policy, with the creation of 12 autonomous regions, aims to better distribute economic development beyond the major urban centers. Each region has its own development plans and targeted funding.

Morocco: opportunities for international companies

Morocco offers a dynamic, secure, and strategic environment for international companies. Its long-term vision, clear sectoral policies, and importance on the African continent make it a partner of choice.

Key strategies for successful establishment in Morocco

To take advantage of this ecosystem, companies must adopt a strategic approach.. Understanding sectoral policies implemented by the government is essential: clear plans structure the industrial, tourism, energy, agricultural, digital, and other sectors. This policy orientation is accompanied by a cluster approach to stimulate innovation and competitiveness.

Another key dimension is industrial sovereignty. The government encourages companies to produce locally in order to reduce dependence on imports. At the same time, decarbonization is becoming a requirement for any new industrial player.

Morocco has also modernized its legal and tax framework. The new Investment Charter (Framework Law No. 03-022), which came into force in 2023, offers attractive incentives. Regional Investment Centers (CRI), which serve as one-stop shops in each region, play a central role in facilitating investment in Morocco and simplifying administrative procedures.

Finally, successful implementation requires a good understanding of cultural codes and tailored support. Morocco, with its rich history of cultural diversity, facilitates intercultural interactions. However, to optimize each stage of the project, it is strongly recommended to work with local experts. Harvard Consulting, a member of Globallians, offers comprehensive support: market research, development of growth strategies, partner search, legal support, payroll and recruitment, mergers and acquisitions.